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Remembering Junichiro Koizumi
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Autor:  Miyaguchi [ środa, 1 listopada 2006, 08:35 ]
Tytuł:  Remembering Junichiro Koizumi

Remembering Junichiro Koizumi ( by Andrew Oplas )

Junichiro Koizumi left the world of Japanese politics on his own terms, retiring in September after five years as prime minister, the third longest tenure since the end of World War II. It was a quiet, humble departure designed to give his successor, Shinzo Abe, maximum thrust at the starting gate.

The best thing about watching Koizumi in action was that he did what he did with a unique style. Will we ever forget the images of the PM impersonating Elvis at Graceland? Or dancing with Richard Gere? It’s hard to imagine a Japanese leader ushering in a fashion makeover at the notoriously stiff Japanese workplace, but Koizumi did just that. His “Cool Biz” campaign forced thermostats up and encouraged salarymen to wear lighter, casual office wear during summer in an (admittedly symbolic) effort to reduce energy use and raise awareness of global warming.


Andrew Oplas is a freelance writer and Tokyo-based advertising professional.

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